Do you really give customers what they need?

Henry Ford, famously said that if you would have asked people what they wanted (prior to the motor car) they would have said: ‘A faster horse’.

Success in business really boils down to giving customers what they need. However, the mistake most businesses make is getting caught up in working out how to give customers what they want. Why?

Because it presupposes that they actually know or can imagine it as with a motor car vs a faster horse.

What I hear regularly from my super successful coaching and therapy clients is: “I want to feel (happy/loving/excited/real/confident/fulfilled…) again but I just don’t know how.”

Helping them also requires that I get out of the way. And not free them in a way that I want or think they should want.

I was reminded of this last week. We have a large hen house and then some turkeys and a pair of cockerels who live in a stable and then roam the paddock. I always think that the latter group have a much better life. They are freer.

So when one of the turkey-group cockerels died last week (just of old age) we ‘liberated’ one of the ‘captive’ cockerels from the hen run. For two days he wandered back to the hen run trying to find a way in to his crowd. Just when I decided I’d grab him and put him back he disappeared. Probably dinner for Mr Fox as he wandered off.

So much for my plan for his better life. He didn’t want it at all. He wanted the safety and companionship of his flock. Lesson learned.

Have you learned this in business?

If you want to gain clarity in your business or life I marry a 30-year business pedigree to an award-winning therapy and coaching practice.

Book a discovery call today: Rosalyn Palmer

(P.S happy ending – the cockerel is back in the hen house with his mates ????????????)